Through her Instagram account, Caitlyn Jenner broke the news that she will be the new face of H&M Sport. Jenner didn't say much but captioned the image "Can't wait to show you more of this inspiring and amazing campaign!" This signifies her being the first transgender face of the company's sports line as she continues to expand the conversation on gender identity.
This pairing seems to be a natural for the both, Jenner being a world class athlete and H&M being a forward thinking brand. The image she shared is a behind-the-scenes look at her campaign that is the second one she's announced in recent months. In February Jenner announced a collaboration with MAC Cosmetics in a similar fashion, through social media.
It's interesting to see what the fast fashion retailer and Jenner will be releasing very soon.
This pairing seems to be a natural for the both, Jenner being a world class athlete and H&M being a forward thinking brand. The image she shared is a behind-the-scenes look at her campaign that is the second one she's announced in recent months. In February Jenner announced a collaboration with MAC Cosmetics in a similar fashion, through social media.
It's interesting to see what the fast fashion retailer and Jenner will be releasing very soon.