Laain Spring Summer 2016 looks
Based out of London, Laain is an up-and-coming sportsluxe brand that is minimalist in design but high end in quality. Launched in 2014 by Sheila McKain-Waid and Tamara Rothstein, this athletic company aims to make sportswear smart and versatile.The apparel is aimed towards the women who have many things to do but still want to look good in case they need to run from the gym to the office. Just throw on a jacket on top of the leggings and still be appropriate is their aesthetic. Many of the items have a few bold touches whether it's in the color or a strategic use of pattern. While the market is getting more saturated and competitive, Laain is cornering the high end by offering a minimalist look that's not washed out.
Based out of London, Laain is an up-and-coming sportsluxe brand that is minimalist in design but high end in quality. Launched in 2014 by Sheila McKain-Waid and Tamara Rothstein, this athletic company aims to make sportswear smart and versatile.The apparel is aimed towards the women who have many things to do but still want to look good in case they need to run from the gym to the office. Just throw on a jacket on top of the leggings and still be appropriate is their aesthetic. Many of the items have a few bold touches whether it's in the color or a strategic use of pattern. While the market is getting more saturated and competitive, Laain is cornering the high end by offering a minimalist look that's not washed out.