On March 31, Beyonce revealed her upcoming athletic line Ivy Park that she is doing in partnership with Sir Philip Green the Chairman of Arcadia Group which owns Topshop, Miss Selfridge and more. The partnership is a 50-50 endeavor as stated by the duo in an official statement. Although the line isn't a surprise, it was announced in late October 2014 that it was in the works, an official release date was not confirmed initially in true Beyonce fashion.
The line was announced online through YouTube and Instagram causing an online uproar of excitement. Athleisure is a growing market that Morgan Stanley predicts will contribute $83 billion in sales by 2020 and now with Beyonce's entrance it's bound to be even bigger.
The line was announced online through YouTube and Instagram causing an online uproar of excitement. Athleisure is a growing market that Morgan Stanley predicts will contribute $83 billion in sales by 2020 and now with Beyonce's entrance it's bound to be even bigger.
In the 2 minute video Beyonce can be seen swimming, running on a treadmill and jumping rope in the rain while narrating a motivational explanation of what the park means to her. The park itself is a symbol for a place of strength that used to be a literal park that she'd have to run through as a child but became a state of mind in later years. She attributes it as the source of her strength throughout her many ventures, the description is something many can relate to.
Ivy Park is comprised of 200 styles which are covered with the logo Ivy Park, a name that has more significance than it seems. The numerals of IV are representative of the birthdays of her husband Sean Carter and mother, Tina Knowles as well as her daughter's name, Blue Ivy. Within the collection are items for various exercises from running to swimming as she demonstrates in the commercial. It's set to go on sale April 14.
Ivy Park is comprised of 200 styles which are covered with the logo Ivy Park, a name that has more significance than it seems. The numerals of IV are representative of the birthdays of her husband Sean Carter and mother, Tina Knowles as well as her daughter's name, Blue Ivy. Within the collection are items for various exercises from running to swimming as she demonstrates in the commercial. It's set to go on sale April 14.